レジュメサンプル

Product Marketing Manager (IT・ソフトウェアメーカー・製品マーケティング担当者・職歴14年)

YOKO NAKAI
ynaka@gmail.com ▪ Bellevue Washington ▪ 425.289. ****

PRODUCT MARKETING MANAGER

Goal-driven project leader with exceptional cross-group collaboration skills brings 14 years of IT project management and product marketing management experience in the software industry. With exceptional engagement and credibility with stakeholders, fast learner works well under pressure.

Core Competencies

Product Marketing and Management ▪ Project Management ▪ Strategic Planning ▪ Budget Management
Product Licensing and Pricing▪ Account Management ▪ Sales Management ▪ Staff Development

PROFESSIONAL EXPERIENCE

MICROSOFT CORPORATION, Redmond, Washington
Consultant | SMS&P Tele Sales Management and Strategy Group
June, 2009 – Present

■ Lead cross-group communication of Microsoft global Tele-Sales transformation project which aims to rationalize 63 subsidiaries’ management structure of human resources in Tele-Sales organization
■ Collaborate with directors and initiative leads in sales group to build annual strategic planning
■ Develop and create weekly business review reports for general manager of Global Tele-Sales organization

MICROSOFT CORPORATION, Tokyo, Japan
Senior Product Manager | Windows Product Marketing Division (2003 – 2008)
1997 – 2008

Strategic Planning

■ Formulated three-year revenue growth plan for Windows client products for enterprise customers, organized project team to generate new revenue opportunities and improve sales forecasting accuracy, reaching 133% YoY revenue growth

Project Management

■ Identified customer needs and designed Windows Vista Enterprise marketing program; aligned program with major 12 PC manufactures to release 165 preinstalled PC brands, boosting Vista Enterprise mix-ratio from 5% to 44.8%
■ Designed and led time-limited customer campaign, gaining 175% revenue growth of volume license program.
■ Developed client OS/Server solution scenario and led customer demand generating campaign, motivated members to achieve 225% of goal
■ Won Business Marketing Organization’s MVP Award (2007)

Product Marketing

■ Designed and led partner deployment program, involving major system integrators to boost deployment; efforts drove Windows XP deployment ratio from 5.2% to 11.5%
■ Developed Windows XP/Windows Vista marketing messaging; incorporated into marketing campaigns
■ Designed and led product internal readiness program; developed solution scenario and award programs resulting in over 95% employees trained in six months

Product Management

■ Led Windows Vista, Virtual PC, and MDOP product launches including PR and market advocacy
■ Handled product pricing and licensing for Windows client product family

Account Executive and Area Manager | Retail Sales Division (1999 – 2002)

■ Managed national largest retail account and nurtured relationship and held quarterly sales review with client’s VP; expanded client’s retail market penetration from 18% to 25% in three years
■ Managed marketing budget allocation to multiple channels to maximize ROI and achieve sales growth
■ Supervised and developed sales assistant representatives
■ Selected as President’s Award winner (2000)

Account Representative | Retail Sales Division (1997-1999)

■ Drove channel development, introducing software sales model with bookstores, large CD and DVD stores and general merchants, building new revenue streams and long-term relationships

EDUCATION | CERTIFICATION

MBA - Master of Business Administration, Bond University, Queensland, Australia, 2008
Financial Accounting Certified Program, Foster School of Business, University of Washington (in progress)
Bachelor of Education, Waseda University, Tokyo, Japan, 1997

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