
Product Marketing Manager (IT・ソフトウェアメーカー・製品マーケティング担当者・職歴14年)
Goal-driven project leader with exceptional cross-group collaboration skills brings 14 years of IT project management and product marketing management experience in the software industry. With exceptional engagement and credibility with stakeholders, fast learner works well under pressure.
Product Marketing and Management ▪ Project Management ▪ Strategic Planning ▪ Budget Management
Product Licensing and Pricing▪ Account Management ▪ Sales Management ▪ Staff Development
■ Lead cross-group communication of Microsoft global Tele-Sales transformation project which aims to rationalize 63 subsidiaries’
management structure of human resources in Tele-Sales organization
■ Collaborate with directors and initiative leads in sales group to build annual strategic planning
■ Develop and create weekly business review reports for general manager of Global Tele-Sales organization
■ Formulated three-year revenue growth plan for Windows client products for enterprise customers, organized project team to generate new revenue opportunities and improve sales forecasting accuracy, reaching 133% YoY revenue growth
■ Identified customer needs and designed Windows Vista Enterprise marketing program; aligned program with major 12 PC
manufactures to release 165 preinstalled PC brands, boosting Vista Enterprise mix-ratio from 5% to 44.8%
■ Designed and led time-limited customer campaign, gaining 175% revenue growth of volume license program.
■ Developed client OS/Server solution scenario and led customer demand generating campaign, motivated members to achieve
225% of goal
■ Won Business Marketing Organization’s MVP Award (2007)
■ Designed and led partner deployment program, involving major system integrators to boost deployment; efforts drove Windows
XP deployment ratio from 5.2% to 11.5%
■ Developed Windows XP/Windows Vista marketing messaging; incorporated into marketing campaigns
■ Designed and led product internal readiness program; developed solution scenario and award programs resulting in over 95%
employees trained in six months
■ Led Windows Vista, Virtual PC, and MDOP product launches including PR and market advocacy
■ Handled product pricing and licensing for Windows client product family
■ Managed national largest retail account and nurtured relationship and held quarterly sales review with client’s VP; expanded
client’s retail market penetration from 18% to 25% in three years
■ Managed marketing budget allocation to multiple channels to maximize ROI and achieve sales growth
■ Supervised and developed sales assistant representatives
■ Selected as President’s Award winner (2000)
■ Drove channel development, introducing software sales model with bookstores, large CD and DVD stores and general merchants, building new revenue streams and long-term relationships
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